Jointly developed books are not traditional books, but interactive in way that pictures are talking, asking questions and singing. Books are made interactive with device called Smart Pen. Touching the pictures or text with special pen makes ordinary books alive and more interesting. This is an innovative way of delivering education, being fun for the children and encourage the use of digital media, but without increasing the time the children spend behind electronic screens.
These books are developed for educational purposes. In order to have high quality educational experts from University of Tartu and University of Latvia. Universities will ensure the highest quality of modern framework of educational methodologies, but this do not mean that the books will be boring. Quite opposite, fun characters of Shammies are interesting, learning from their own experience and while playing.